Ayurveda is growing in notoriety in the mainstream.
This is fantastic for Ayurvedic practitioners because it means there is an ever-growing potential client base! Also thousands of people are graduating from Ayurvedic colleges every year, and that number is growing. (Yay!) But that means there is ever-growing competition. So to stand out in this day and age, it’s important to utilize technology and the endless opportunities of social media.
Here are 5 effective tips we have compiled to help you increase your client base in a market of increasing competition!
1. Get active on social media.
Instagram, Facebook, Twitter, LinkedIn, Pinterest and Google+ are the main social media platforms. If utilized correctly and consistently, these can grow your client base exponentially! Social media is your chance to broadcast who you are, what you do and what you know to, potentially, millions of people. There are a ton of resources out there to help you set up, get familiar with and use all of those channels. (Click the links above for some of our recommended articles.) We can’t stress enough how important it is to be active and consistent on social media. Try to post at least once a week, though once a day is even better. Each platform has their ideal posting amount. Do some research, a little trial and error, and figure out what works best for you and your business. The perfect clients are out there that need your services and knowledge - you just have to find each other!
2. Send weekly emails.
Emails are the currency of the marketing world. You collect your potential or current clients' emails from signup forms on your website. From there, the opportunities are endless. MailChimp is a popular, easy-to-use, powerful tool for creating newsletters. You can use email to send out discounts, sales, blog posts, FAQs, reminders and announcements - basically anything you want to say to your potential, current or former clients. The most important thing in regards to emails is that it should be consistent. Pick a day of the week and a time to send out your newsletter and stick to that! It’s up to you how often you think is best to send out emails. This is where some trial-and-error comes in. More than once a week will likely come off as spammy from our personal experience - we recommend no more than once a week in most cases. But this is really up to you and your clients - you know them better than we do! Figure out what they need, what they want to read and know about and how often they want to hear about it.
3. Write blog posts as much as possible
There is NO such thing as too much high-quality, educational, entertaining content. The more content you have on your site, the more often and the sooner you will show up in search engines like Google and Yahoo. Plus with an industry like alternative and natural health, people may often be wary of spending their money on something they are unfamiliar with or that their traditional physician may have warned them against. Maybe they got ripped off in the past with “healers” or had a negative experience with herbal supplements before. Your website and especially your blog is your way of showcasing your knowledge and experience! It is one of the most powerful ways to earn the trust of your potential clients! So WRITE, WRITE, WRITE! (And then write some more!) BUT - a word of advice - don't forget it must be HIGH quality content. Make sure you are rigorously checking (or having someone else check) your writing for correct grammar, punctuation, spacing and word choice. Blog posts without these can come off as untrustworthy and unpleasant to read. So WRITE and REVISE!
4. Offer rewards to your clients who mention you on social media.
This is a relatively new concept, but one that is used often and successfully, especially on platforms like Instagram and Facebook. When your client shares a picture and/or experience of themselves using your products or services, that is like awesome free advertising for you! What better way to reward your loyal, active, passionate clients than with a discount, free sample of a product or a complimentary 30 minute session for so generously recommending you to their loved ones and followers. This is totally up to your discretion of course and what you think is appropriate, but it can encourage your clients to share about you on their social media.
5. Join our affiliate program.
I know, I know, a shameless plug! But seriously, we designed our program to help our affiliates grow their client base and give them the tools to connect and attract the right people. It's also a good way to supplement your income - if you're accepted as an affiliate you will get commission from your sales. We give our affiliates many opportunities to contribute and be featured on all of our widely followed social media platforms as well. Contact us for an application or if you have any questions!
Remember, even if things don't pick up right away, keep moving forward. Keep producing consistent, high-quality content. Take it day-by-day, blog post by blog post. If you ever have any questions, please reach out to us! We're happy to help.
The purpose of this article is to provide information about Ayurveda. This information is not intended for use in the diagnosis, treatment, cure or prevention of any disease. If you have any serious acute or chronic health problems please consult a trained health professional. If you are seeking the medical advice of a trained Ayurvedic practitioner or doctor, call (800) 215-9934 or email us at firstname.lastname@example.org and we will provide you with our affiliated practitioners. Check with your doctor before taking herbs or using essential oils when pregnant or nursing.
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Ahh, Kapha. A Dosha that we all have, made up of earth and water. It gives us many of our best human qualities, such as our grounding, stability and warm emotions. When in excess however, it can have negative consequences on our overall health.
To reduce or pacify kapha, Ayurveda has given us dietary, lifestyle and herbal treatment strategies. To reduce Kapha, emphasize stimulation, exercise, lightening, warming and drying in your diet and lifestyle.