For most Ayurvedic practitioners, especially those who recently graduated with their first certifications, quitting your 9 to 5 job and being able to completely financially support yourself only on what you make from your Ayurveda practice can seem like a pipe dream. But fortunately, there is a rapidly growing market in the alternative health sector and Ayurveda is at the forefront of this movement! There are hundreds of thousands of people all over North America and the world who are realizing the amazing health benefits of Ayurvedic principles and products. To get you jump-started on growing your Ayurveda business in 2017, here are four essential tips we put together for you!
To have a successful marketing strategy and actually get Ayurveda out into your community, this first step is essential. However, instead of thinking in terms of “marketing Ayurveda,” or “marketing your Ayurvedic business” to the masses, think of how you can serve your “niche audience,” or the people who are already likely interested in Ayurveda or are at least looking for alternative health options after exhausting western medicine. Instead of trying to educate everyone about Ayurveda, pick a specific group of people who could most benefit from Ayurveda and are already interested. When you do this, people will start being referred to you regularly and opportunities for more business present themselves more and more often. For example, if you want to focus on women’s health, or get even more specific and focus on pre and postnatal health, seek out women who are already looking for natural pregnancy remedies.
This is the step where you begin to think about your business strategy to make as many long-term clients as possible. Changing behaviors is not easy, as most of us already know, and it takes a lot of consistency, accountability and trust between practitioner and patient. There are several different business models to use. The most common one is where after an initial consultation that is typically free, people set up individual sessions or buy “packages” of sessions for a reduced rate. But using this model can encourage a more short-term view of clients, when each relationship should be seen as a long-term program with specific behaviors and health issues noted that you have a goal to help them improve over the following 3, 6 and 12 months. See if you can develop programs that encourage payment in full, so there is a set end goal that is accomplished, or on a monthly basis so that it encourages clients to stay in touch and motivated and it’s much more stable for you as a practitioner.
Once you know your target market and you have set up your program infrastructure, then you can build a website and a social media and sales strategy that works for you and your business! If you have a good website that is easy to navigate and a place to sign up for an email newsletter fro you, then your website will do a lot of the work for you by helping to build your email contacts list of prospective clients. When someone signs up for your email list, offer a free initial conversation so you can begin to find motivated clients for your programs! But the purpose of this initial consultation is not just to find out their constitution and give out a bit of advice to get them started. Ask them a few questions to get them thinking about their health to help them develop a new, hopeful, action-oriented attitude about their future.
Some example questions:
How long have you been experiencing these health problems?
What are your symptoms? How do they impact your work and your family?
Where do you see your health heading if you don’t address these problems?
If the client shows interest and motivation, then transition into telling them about your programs and how what you do can help them!
Once you know your target market, have your programs set up and some practice with sales, you can jump into networking and advertising. Then you will know who you are talking to and where to find them. Especially with the Ayurveda industry, networking on LinkedIn and going to conferences and health fairs are a great way to meet prospective clients and other practitioners and product distributors to collaborate with!
Although it’s likely that most of us didn’t get into Ayurveda because we were interested in the sales and marketing side of it, we do need to be financially stable so we can continue to actively spread the art and science of Ayurveda!
If you are interested in becoming an affiliate practitioner with us and having a supplementary income plus reach a wide audience of those looking to work with Ayurvedic practitioners, please contact us to apply today! We also still have openings to be a wholesale partner with us. Happy healing with Ayurveda!
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